by Rachel Bruce
I have just been reviewing one of the new courses that is soon to be launched in our Publishing Portfolio – Market Research for Publishers. As a former commissioning editor I reviewed this course with much interest. I enjoyed the fourth module called Making it Work which provides examples of the ways in which market research can be applied to different parts of a publishing business. The module provides some useful information on looking at competition and how to analyse the data, which I would have found helpful in my former role!
I particularly enjoyed looking at the activities in this module, where learners are invited to submit their responses. Obviously there aren’t any learners on this course yet, but I found myself wishing there were, as I wanted to be able to use the “see what other learners said” button, to find out how other people had responded to the activities, and what their experiences were in applying market research in publishing.
I have always thought that the functionality we had for seeing what other learners have said was a great piece of technical development within Imago. But it only stuck me while reviewing this course how powerful this is as a learning tool. I really wanted to see how others had responded to this activity – it would have added not only to the knowledge I was trying to acquire but also to the learning experience itself.
I am yet again jumping on the ‘importance of networking tools bandwagon’ (as I did in my previous blog entry on 9th July). I can’t help it, as I just keep getting reminded, in various ways, of how significant these tools are in supporting the learning experience.
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