by Alan Nelson
Yesterday an accountant in Africa sent through a message using our feedback button to say how impressed he was with our online CPD courses. He said he thought the service would be particularly useful to people in the third world.
Gratified not only that he had liked our course, but also at the suggestion that it might help people less able to access conventional CPD for both logistical and cost reasons, I took a look at which course had inspired his enthusiasm. It turned out that he was a member of the Association of International Accountants and had been looking at a new demo we have created for them – a cut down version of Due Diligence in Mergers and Acquisitions.
We have had demos on our website for some time and they are a great way for people to get a real feel for the sort of thing we can do. We take a course that’s maybe 4 or 5 modules long and hide everything except the first module. This leaves the curious punter with a good 45 minutes of material that they can explore and get a really good feel for what we do. This has generated quite a lot of enquiries from people who I think might have otherwise gone away from our website interested but not quite hooked enough to make contact.
It’s all very appropriate that we should do this of course, as we separately publish the Institute of Sales Promotion’s distance learning course on experiential marketing. Never let it be said that we do not practice what we preach!
Recently, we have been working with some of our professional body partners to create similar demos for their versions of our courses, so that they can offer the same taster to their members and customers. The professional bodies are also starting to use the tools in the management system within Imago. The list of people who have registered is held in Imago. This list of prospects can be downloaded into other systems. Alternatively Imago enables our partner organisation to communicate with the prospects directly, pulling up lists of people who have registered for the demo or who have bought other courses, and contacting them with information about new courses.
The commercial relationship we have with these partners means that we only make money when they do, sharing a proportion of their income from sales, so it is in our interest to help them to market the service. It really is a partnership where all our interests are lined up.
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