by Rachel Bruce
We have launched a new course this week in both our Accounting and Finance Portfolio, and our Professional Development Portfolio. Promoting your Professional Practice, written by Drayton Bird enables a learner to:
- Assess their current marketing activities, and decide what other types of promotion will work best for their business
- Think about what aspects of their business differentiates them from their competitors
- Target potential clients, and retain their existing clients
- Build and develop a targeted marketing database
- Maximise their return on investment
I’m pretty excited about this new launch as it is a really practical course written by an extremely knowledgeable marketeer who has great tone of voice, a wealth of experience to draw upon, and a straightforward approach to helping people promote their practice, so I’m sure it will prove successful in both of our portfolios.
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